top braking news about News Bottom

Are you prepared for the online world?

July 26, 2020

Online companies store information about their activities and clients mainly in digital format. That means online businesses are more susceptible to various cyber-attacks, trolls, spams, malware, etc. than offline companies. Fraud, identity theft, cyber-crime are common in today’s online world. Without proper protection, these hazards can seriously affect the financial health of the company. Therefore, if the brand is in the online world, it needs to take action to prevent potential threats.

Threats in the online world

Information security threats are various actions that can lead to violations of the information security state. In other words, these are potentially possible events, processes, or actions that can damage information and computer systems of the company.

All possible information security threats can be divided into the following main subgroups:

  • Inappropriate content. It is not only malicious code, potentially dangerous programs and spam (often they are directly created to destroy or steal information), but also prohibited resources with information that does not correspond to the consumer.
  • Unauthorized access. This is viewing information by the person who does not have permission to use it. Unauthorized access leads to information leakage. The most popular methods of unauthorized access are attacks on sites, hacking programs, intercepting data over the network, and using unauthorized programs.
  • Information leaks. Information leaks can be classified as intentional or accidental. Accidental leaks occur because of hardware, software, and personnel errors. Intentional information leaks are organized deliberately in order to gain access to the company’s data and cause damage.
  • Data loss. Data loss can be considered as one of the major threats to the information security of the online business. Equipment malfunction or deliberate actions of people (whether employees or hackers) may cause a violation of the integrity of the information.
  • Fraud. A dangerous threat to the online business may be information technology frauds. It includes not only credit card manipulation and hacking of an online bank, but also internal fraud. 
Threats in the online world
Threats in the online world

Security precautions

An online business relies on cloud services, servers, and other devices necessary for operation. When it comes to information security, it is important to make the protection of all elements comprehensively. The following tools can help protect the system from potential threats:

  • Firewall. 

A firewall is a program or device that checks data coming from the Internet or a local network and based on the current parameters passes the data or not. Thus, the firewall blocks access to the system for hackers and malware.

  • Virus protection.

Antivirus software helps online businesses protect their systems from viruses, worms, and other threats. When a threat is detected, the antivirus program isolates it or completely removes it before any harm to the files is done. Since new viruses appear daily, it is important to choose an antivirus program that can automatically update.

  • Protection against spyware and other malware. 

Spyware programs can display advertisements, collect information, and change system settings. Some spyware programs do not reveal their presence but secretly collect confidential information. To protect the online business against spyware, it is recommended to use an anti-spyware program. 

Apart from data encryption, securing data transmission, and ensuring that the services are properly protected, it is also necessary to integrate endpoint security. Among third-party risk analysis services, the company can choose for example the complex Endpoint Security, that protects the devices used by the team members, as well as the network to which they are connected. McAfee Global Threat Intelligence also improves the effectiveness of endpoint security solutions.

Website issues

In the online business, creating a website, promoting it, and attracting visitors are important points. Therefore, in the initial stages, the owner is more concerned about the website’s content, functionality, and the number of visitors. But over time, the site grows and develops. The threat to the security of the resource increases with every minute of its presence on the web.

Hackers strive to gain access to the data of site users, copywriters use “Ctrl+c, Ctrl+v” when they see an informative article, etc. That is why the protection of the site should be considered as one of the most essential steps in the site’s creating.

Create your own website
Create your own website

Reliable protection from professional hackers takes a lot of time, the best option is to find a specialist in protecting the resource. But to fight with less sophisticated hackers, it is enough to follow the basic recommendations:

  1. Use complex passwords. 
  2. Use special programs that provide encryption and sorting of passwords.
  3. Control the information updates (it significantly reduces the number of unwanted records).
  4. The administrative panel should only be used by the administrator. 

Another important website issue is protection from copying. The uniqueness of the content affects the ranking of the website, that is the position in the search results. If the website has a solid authority and a good reputation, then the owners are not particularly worried about copying content. But if the site is young and has not yet earned the respect of search engines, then “borrowed” information can have a very negative impact on the development of the resource.

If copying occurs without placing a backlink, then the resource will also have poor results. To prevent such actions, the site should be protected from copying. To ensure it, the following methods are used:

1. Copy restrictions. 

You can use scripts that prohibit the selection and dragging of text. Advanced users can easily bypass this limitation, but the likelihood of copying will be reduced.

2. Place the site name in the text. 

If a person thoughtlessly copies and pastes the information, then the address or name of the company’s resource will help determine the source.

3. Likes and retweets. 

If users are actively signaling how they like a page on the site, search engines won’t be able to miss it. It is a higher probability of identifying the site as the primary source.

4. Indicate authorship. 

The brand can link its articles to the Google+ profile, then the name of the company or the author shows who came first.

4. Cross-posting. 

If other sites share with the brand’s new article, search engines will reveal it and place it in the first place in the search results. 

Thus, it is extremely important to ensure high-quality protection of the site from hacking, viruses, and copying. By following the basic information security recommendations at the initial stages of the project, the online business can protect itself from major problems in the future.

the Latest news

Investing in Ukrainian Real Estate

The real estate market in Ukraine offers great opportunities for investing. Due to the low prices for real estate which dropped by 20-50% since the times of political and economical crisis in 2013, the real estate sector now provides the chance to enter the market and receive significant revenue from the investment.

Read now

Exon Premier

Great opportunities and benefits of investing with the Exon Premier REIT along with the detailed review of 50th avenue apartment and office complex.

Read now